Once you have created a Shopify store, it’s time to get your first sale using unique dropshipping marketing strategies. Remember, your long-run goal (which will take years) should be building a reputation for your clothing brand and make your store look trustworthy, but the short term goal (which will take a few months) should be- Getting sales.

Once you have done the optimization I discussed in my previous post, it’s time to start promoting your Shopify store. We are not going to talk much about Facebook ads and Google ads as that’s a pretty common strategy.

7+ Trending dropshipping marketing techniques

1. Create a blog

Start a blog

Blogging is the best way to get convertible traffic to your store. Content marketing will help you get traffic with high ROI (rate of interest) and is, therefore, the most cost-effective dropshipping marketing strategy. You can either use Shopify for creating blog posts or create an entirely different blog to look less promotional. If you want to make a site specifically for blogging, use WordPress. 

Once you have set up your blog, Start looking for a long-tail keyword with a high search rate using the KwFinder tool. For example, if you have a store selling men’s apparel, the keyword should not simply be men’s apparel. 

You should either narrow it down to a 3-4 word string or use semantic keywords. The best way to do this is by using a keyword research tool, if you have a good budget, you can also go for Semrush, otherwise, KwFinder is the best choice. All you need to do is enter the main keyword, it will show you a list of low-competition keywords. 

Keyword for ecommerce marketing

Use these keywords to create a high-quality post on your blog. If you are serious, you can easily grow your blog in the first 6 months and generate some serious income.

2. Start an affiliate marketing program 

Affliate based ecommerce marketing

When it comes to dropshipping marketing, you can not miss out on affiliate marketing. It is a process where a user promotes your product via their blogs, videos, emails, or any other way, in exchange for a small commission. 

Affiliate marketing is something considered by more than 80% of the brands. This is because it is one of the best marketing techniques to promote your product if the quality is good. 

You can go to platforms like CJ Affiliate, Rakuten Advertising, ShareASale, and similar platforms. The average affiliate rate could be anywhere between 5% to 30% depending on your niche and popularity. 

Don’t forget to promote your affiliate program by reaching out to niche-specific blogs, and different clothing blogs, and sharing your program with them. 

3. Use Instagram for promotion 

Instagram marketing

With Facebook ads becoming a little saturated, many marketers are shifting to Instagram, and it is proving to be a good marketing platform. 

You can create an Instagram page and create eye-catching images to drive an interested audience base. Additionally, offer product giveaways and paid promotions to Instagram influencers in your niche. You can also try commenting on relevant pages.

If your product is more about looks, you can also create videos with Instagram or TikTok influencers and generate quick traction.

4. Boost sales with referral marketing 

Referral marketing is a popular eCommerce marketing strategy many online stores use. 

This is a technique where stores offer rewards in cash, discounts, points, gift cards, or vouchers on every sale made by their referral. Both the referee and the referral get the reward. One great example of this is Endy. 

Endy referral marketing

They offer a $55 discount to the new customer and a $55 direct cash to the referral. 

5. Retain customers with loyalty marketing 

Around 82% of organizations believe that retaining customers is less expensive. 

You have a much better chance of converting an existing customer than a new one. It is for this reason that the biggest companies like Uber use loyalty marketing.

Loyalty marketing is simply about thanking your customers for buying from your store. For example, Uber offers reward points for choosing them over other ride companies.

Uber technique for eCommerce marketing

As a customer, you will get perks like priority support, free deliveries (Uber Eats), highly rated drivers, and flexible cancellations. 

6. Use social proof and social currency concept

Social proof and social currency are the concepts that adversely help boost sales. Social proof is feedback from an industry expert, friends, or family. Social proof is usually more trusted than a paid review. 

Social currency is the person providing social proof to look popular. You need to interact with your customers via email or your page and tell them how their feedback is featured and how it will help other users. 

Some examples of Social proof are product reviews, Trusted badges, ratings like BBB, and testimonials. Comments, brand mentions, subscribers, and more.

7. Perform email marketing

If you have a few existing sales, or subscribers, you can perform email marketing. This eCommerce marketing strategy will help you retain existing customers and get more sales. 

Also, you can use email outreach to share your marketing strategy with relevant blogs. There are different ways to promote a product, but don’t forget to personalize your email content. 

Here is a short template for promoting your marketing program:

Hey [Name]

We have recently started an affiliate program and wanted to share the details with you.

Our program offers 10-20% commission on each sale and we have some great range of [Niche] products.

[Your web store URL]

Let us know your take.

Thank you,
[Sender’s name]

8. Guest contribution and paid promotion 

guest posting ecommerce marketing

Guest contribution is one way to reach a vast audience. Although it is a part of content marketing similar to blogging, you don’t need to wait for the content to rank.

Instead, you can write high-quality guest posts on popular websites and convert their audience to your store. If the site doesn’t accept outside contributions, you can ask them for a sponsored post. Lastly, use tracking links or link shortener with custom name to know how the results of your email campaigns.

Over to you

You can use any of the above eCommerce dropshipping marketing strategies for your online store. Content marketing is the most crucial and budget-friendly technique that you can get started with, right away. Email marketing is pretty common, so write convertible email copies. 

About the Author

Pulkit Bhardwaj

Founder & Editor

Hey! I'm Pulkit Bhardwaj - an eCommerce aficionado and Shopfiy + WordPress expert. I have been writing around eCommerce for 4+ years. If you want any help related to eCommerce, feel free to reach me out. When I'm not writing here, you can find me testing tools on pulkitbhardwaj.co

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