Are you wanting to find statistics and trends regarding Shopify, print on demand, and dropshipping? Then you have found the right post for you. 

After intensive research and collecting data from personal experience, I have created a list of 10 impressive statistics for eCommerce statistics. After this, you will also find a list of 50+ interesting statistics for customer retention, marketing, and more. 

Let’s begin! 

Print on demand facts based on statistics and reports 

#1. Fashionable print on demand products are better than regular dropshipping 

According to a recent research paper, the global print on demand market size was valued at 4.90 billion USD in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 26.1% from 2022 to 2030. 

That means print-on-demand is one of the best eCommerce business models to choose from right now. And the ability to fully customize your products makes it slightly better than regular dropshipping. 

Furthermore, there is a wide variety of product categories in print on demand, including clothing, jewelry, mugs, T-shirts, shoes, artwork, and more. 

According to the Statista report, the fashion eCommerce market value is expected to reach 1,207 billion USD in the year 2025. That means, despite the competition, dropshipping custom fashion products based on the latest trends is the best option. 

You can use tools like Google Trends or keyword research tools like KwFinder to find the best print on demand ideas. 

#2. Etsy is the best online marketplace for selling print on demand products 

Most sellers are moving towards Etsy print on demand because of the growing trend for personalized products in the year 2022. 


Etsy is an excellent marketplace for your handcrafted or custom products that sells more easily than other print on demand marketplaces. That is because it is primarily geared toward those who prefer custom products or handmade items.

While you won’t have complete ownership of the website as in the case of an eCommerce platform like Shopify, you can still set up your shop on Etsy and easily sell items. If you don’t want to manufacture products yourself, simply use your artistic creativity and design them in cooperation with a print on demand supplier. Many pod sites easily integrate with Etsy, making it a convenient choice. 

#3. Printful is the most preferred print on demand supplier

Despite providing a slightly lower profit margin than other print on demand sites, Printful still manages to top the favorite list. That is because of its exceptional product quality, in-house production, and shipment transparency. 

According to a report by MarketResearch, Printful is rated #1 on the segmental analysis list for 2015-2026. Printful is recommended by top eCommerce sites, including ours. 

It is also interesting to note that an official income report published by Printful disclosed that they printed more than 40 million items, and their GMV reached $1 billion. 

#4. Personalized products sell better than regular eCommerce products

Although it is a well-known fact that customers prefer custom products, ComCap’s report confirms that every 1 out of 5 customers is willing to pay 20% extra for personalized products.  

Next, over 80% of customers are more likely to purchase a product if you provide a customized experience. 

Of course, you can decide on the degree of customization. You can offer the option to upload custom images for each product or equip your customers to customize the products using SPOD or other live customizers. 

Lastly, based on my experience, print on demand converts better on paid ads. Its space is less competitive, and it has a more expansive customer base. 

Dropshipping trends you must know

#5. Spocket is the best platform for dropshipping after Oberlo

Spocket is one of the most installed apps for product sourcing on Shopify, after Printful and Oberlo. And after Oberlo shuts down its app marketplace, Shopify will likely move up to the second spot. 

Dropshipping stats

Another of their reports depicts the number of dropshipping products sold between 2017 and 2021. You will notice that Spocket is the first dropshipping platform able to compete with the print on demand platforms. Not to mention that print on demand brings more sales than regular dropshipping platforms because of personalized items.

And when it comes to competing among dropshipping platforms, Spocket still gives other sites a run for their money. Unless it is AliExpress dropshipping (where Oberlo occupies the major market), when it comes to dropshipping good quality products, then Spocket is the best choice.

google trends dropshipping

One of the fastest growing companies, Modalyst, is the second choice for domestic dropshippers if you’re looking for features like private labeling, branding, etc. 

#6. Asia Pacific dropshipping market almost doubled for the fashion niche

The global dropshipping market size was valued at 102.2 billion USD in 2018 and is expected to register a CAGR of 28.8% from 2019 to 2025.
Among different dropshipping niches, fashion showed the highest growth. On the other hand, the fashion industry contributes to around 10% of global greenhouse gas emissions. So many global fashion dropshippers are moving towards organic or sustainable fashion products.

#7. Dropshipping is approximately 50% more profitable than holding inventory

Due to obvious factors like investment risks, warehousing costs, shipping fees, and so on, it is roughly around 50% less profitable than dropshipping stores, especially for beginners. 

It is principally due to the profitability factor that 22% to 33% of online retailers have adopted dropshipping to sell on different platforms, including Amazon. In fact, more than half of the products sold on Amazon are sold by third-party sellers. And if we exclude successful brands, most small- to mid-sized businesses choose dropshipping rather than holding inventory. 

Shopify stats and trends for eCommerce enthusiasts

#8. Shopify grew by 200% from the year 2020 to 2022

As stated in an official report, Shopify had around 1,000,000+ active users in 2019, which grew more than 50% in 2020, changing the number of active users to 1,749,000+. This number further increased to 3,924,000+ by the year 2022.

And while there are many other factors, Shopify’s ease of usage and tons of free apps for quick functionality played a major role. In fact, over 87% of Shopify merchants rely on Shopify apps to run their businesses. 

#9. Shopify ranks #2 for overall eCommerce

While Shopify is more popular in some countries than others, regarding the average number of users, it ranks second. According to recent stats, the eCommerce usage distribution is in the top one million sites – WooCommerce takes 25% of the eCommerce space, and Shopify takes 19%. 

stats ecommerce

Additionally, with a much smaller customer base, Shopify Plus (the enterprise version of Shopify) still wins on a popular site builder like Wix, consuming 3% of the marketplace space. 

#10. Shopify is most popular in the USA, among other countries

Around 62.8% of total Shopify stores are stores based in the USA. It is growing in different categories, but dropshipping and print on demand are in the top growing slot for Shopify retailers. 

This is likely because Shopify has a much larger supplier pool than WooCommerce, Wix, or any other eCommerce platforms. In fact, Shopify recently launched its own project, “Handshake,” that connects independent wholesale brands with online retailers, taking the eCommerce game to a whole new level. 

50+ eCommerce Statistics for marketing (Bonus List)

Here are 50 of the most amazing, interesting insights on eCommerce for online retailers and new web stores.

eCommerce Statistics about Dropshipping

1) According to 451 Research, the global eCommerce transactions are expected to exceed $5.5 trillions by the year 2022. 

2) The dropshipping trend is still at large, with higher ranks forecasted by Google Trends.

3) According to recent research done by EmpathyBroker, it was discovered that 51% of consumers prefer to shop online rather than going to a physical shop. 

eCommerce Statistics about Customer Retention

4) PwC states in a recent report that 1 in 3 customers will stop following a brand they love and never buy anything from them again in the event of just one bad customer experience.

5) Microsoft claims that, according to a survey, 47% of customers are willing to break their relationship with a brand that does not emphasize on customer experience.

6) Customers are four times more likely to purchase a product from your competitor if they offer better customer service in comparison (Bain & Company).

7) Statistics gathered by Statista show that 12% of customers in the USA lose loyalty to a brand that offers slow customer service. 

8) 84% of clients concurred that they won’t return to a business on the off chance that they’ve had a poor encounter while returning an item (Klarna).

9) 80% of customers detailed that they feel urged to return to a brand or make first-time purchases if they are given a discount or offer. (Inc.)

10) 82% of organizations announced that client retention is much less expensive than client acquisition (Econsultancy).

11) 66% of customers claim that they switched brands because of poor customer service. (Harris Interactive).

12) According to a recent report, Inmoment states that 60% of customers agree that they purchase more frequently from companies that they trust.

13) Studies conducted by Earl Sasser of the Harvard Business School have proved that organizations reported a 25% to 95% jump in profits when they increased customer retention by 5%.

14) 77% of customers and 60% of millennials claim they’ve held relationships with certain brands for 10+ years (Inmoment).

15) 54% of men and 51% of women ranked quality as the most important factor when making a purchase (FirstInsight).

eCommerce Statistics about Loyalty Marketing

16) Organizations with solid reliability showcasing programs develop incomes 2.5 times quicker than their rivals and produce 100-400% better returns to investors (Harvard Business Review).

17) Individuals from top-performing loyalty programs are 77% bound to pick your brand over the opposition (Bond Brand Loyalty).

18) 63% of Millennial and Gen Z customers won’t stay dedicated to a brand that doesn’t have a loyalty program (Annex Cloud).

19) Loyal customers spend 67% more than the newcomers (Adobe).

20) More than 57% of loyalty program members prefer to interact with their loyalty program through mobile devices ( Over 52% of loyal customers will join a loyalty program.

21) Buyers are switching loyalty programs quicker than even three years back, with 78% of buyers revealing they are retracting loyalty at a quicker pace (Annex Cloud).

22) Customers of today find financial rewards (61%) and programs highly tailored to their needs (58%) much more luring (Adobe).

23) A poll conducted in the USA a few years back concluded that 60% of people were interested in receiving emailed codes for use at checkout as a way of saving. (Statista).

24) 25% of brand marketers of today prioritize customer experience over every other factor. 18% prefer brand awareness as the most important thing, 18% go with new customer acquisition, 17% prioritize customer loyalty, and 15% emphasize on engagement. (Bynder State of Branding Report).

25) According to the advisory firm McKinsey & Company, 25 to 50% of a brand’s highest-spending customers also shop with its competitors. The top 10% of your customer base is spending 3x more than your average customer.

eCommerce Statistics about Affiliate Marketing

26) Since 2015, income from affiliate promoting programs develops by 10% every year. The projections of this pattern are forecasted to proceed in any event until 2021 (Business Insider).

27) 81% of brands depend on affiliate programs (Mediakix).

28) 94% of publishers use more than one network of affiliation (Rakuten).

29) More than 50% of affiliate-referred traffic comes from mobile devices (Awin).

30) By the end of 2020, the affiliate market will grow to $6.8 billion (eMarketer).

31) Affiliate marketing accounts for 16% of online orders (Awin).

32) Affiliate marketing has garnered more than 5 billion user clicks with over 170 million transactions globally. (IAB).

33) 90% of advertisers think affiliate programs are essential to their marketing strategy (Rakuten).

34) Affiliate marketing programs generate 15-30% of all sales for advertisers (Authority Hacker).

eCommerce Statistics about Referral Marketing

35) Referrals are the greatest source of ecommerce conversion (Growcode).

36) 92% of consumers trust referrals from people they know (Annex Cloud).

37) 65% of new business comes from referrals (Entrepreneur).

38) 74% of consumers consider word-of-mouth as the primary factor behind their decision-making process (Think with Google).

39) Referred customers can increase your profits by at least 16% (Harvard Business Review).

40) B2B companies with referrals achieve 70% higher conversion rates (Influitive).

41) According to Entrepreneur, Airbnb has nearly doubled its number of customers each year since 2012 with the introduction of the referral program.

42) Referred customers have an 18% lower churn than customers acquired by other marketing means (Wharton University).

43) 84% of B2B decision-makers start the buying process with a referral (Influitive).

eCommerce Statistics about Shopify Marketing

44) Shopify claims that they have paid an accumulative figure of over $850,000 to more than 300 ethical hackers for help in resolving security issues (Shopify).

45) Shopify powers over 1 MILLION businesses worldwide (Shopify).

46) Shopify claims to have contributed over $183 BILLION in economic activity globally (Shopify).

47) In 2019, Shopify took 31% of the e-commerce platform market (Oberlo).

eCommerce Statistics about WooCommerce Marketing

48) The current 2020 market share for WooCommerce is 26% amongst the top 1 million sites which are using e-commerce technologies (Builtwith).

49) WooCommerce is used by 5.7% of all the websites (W3Techs).

50) WooCommerce powers more than 29.13% of all online stores on the internet (Datanyze).

Overall eCommerce Statistics

51) Most consumers will be shopping and buying on a desktop (50%), followed by both (33%) and a mobile phone (15%) being the lowest.



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About the Author

Pulkit Bhardwaj

Founder & Editor

Hey! I'm Pulkit Bhardwaj - an eCommerce aficionado and Shopfiy + WordPress expert. I have been writing around eCommerce for 4+ years. If you want any help related to eCommerce, feel free to reach me out. When I'm not writing here, you can find me testing tools on

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