Are you wanting to find statistics and trends regarding Shopify, print on demand, and dropshipping? Then you have found the right post for you. 

After intensive research and collecting data from personal experience, I have created a list of 10 impressive statistics for eCommerce statistics. After this, you will also find a list of 50+ interesting statistics for customer retention, marketing, and more. 

Let’s begin! 

Print on demand facts based on statistics and reports 

#1. Fashionable print on demand products sells better than regular dropshipping products

According to a recent research paper, the global print on demand market size was valued at 4.90 billion USD in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 26.1% from 2022 to 2030. 

That means print-on-demand is one of the best eCommerce business models to choose from right now. And the ability to fully customize your products makes it slightly better than regular dropshipping. 

Furthermore, there is a wide variety of product categories in print on demand, including clothing, jewelry, mugs, T-shirts, shoes, artwork, and more. 

According to the Statista report, the fashion eCommerce market value is expected to reach 1,207 billion USD in the year 2025. That means, despite the competition, dropshipping custom fashion products based on the latest trends is the best option. 

You can use tools like Google Trends or keyword research tools like KwFinder to find the best print on demand ideas. 

#2. Etsy is the most popular online marketplace for selling print on demand products 

Most sellers are moving towards Etsy print on demand because of the growing trend for personalized products in the year 2022-23. 


Etsy is an excellent marketplace for your handcrafted or custom products that sells more easily than other print on demand marketplaces. That is because it is primarily geared toward those who prefer custom products or handmade items.

While you won’t have complete ownership of the website as in the case of an eCommerce platform like Shopify, you can still set up your shop on Etsy and easily sell items. If you don’t want to manufacture products yourself, simply use your artistic creativity and design them in cooperation with a print on demand supplier. Many pod sites easily integrate with Etsy, making it a convenient choice. 

#3. Printful is the most preferred print on demand supplier

Despite providing a slightly lower profit margin than other print on demand sites, Printful still manages to top the favorite list. That is because of its exceptional product quality, in-house production, and shipment transparency. 

According to a report by MarketResearch, Printful is rated #1 on the segmental analysis list for 2015-2026. Printful is recommended by top eCommerce sites, including ours. 

It is also interesting to note that an official income report published by Printful disclosed that they printed more than 40 million items, and their GMV reached $1 billion. 

#4. Personalized products sell 2x the regular products

Although it is a well-known fact that customers prefer custom products, ComCap’s report confirms that every 1 out of 5 customers is willing to pay 20% extra for personalized products.  

Next, over 80% of customers are more likely to purchase a product if you provide a customized experience. 

Of course, you can decide on the degree of customization. You can offer the option to upload custom images for each product or equip your customers to customize the products using SPOD or other live customizers. 

Lastly, based on my experience, print on demand converts better on paid ads. Its space is less competitive, and it has a more expansive customer base. 

Dropshipping trends you must know

#5. Spocket is the best platform for dropshipping after Oberlo

Spocket is one of the most installed apps for product sourcing on Shopify, after Printful and Oberlo. And after Oberlo shuts down its app marketplace, Shopify will likely move up to the second spot. 

Dropshipping stats

Another of their reports depicts the number of dropshipping products sold between 2017 and 2021. You will notice that Spocket is the first dropshipping platform able to compete with the print on demand platforms. Not to mention that print on demand brings more sales than regular dropshipping platforms because of personalized items.

And when it comes to competing among dropshipping platforms, Spocket still gives other sites a run for their money. Unless it is AliExpress dropshipping (where Oberlo occupies the major market), when it comes to dropshipping good quality products, then Spocket is the best choice.

google trends dropshipping

One of the fastest growing companies, Modalyst, is the second choice for domestic dropshippers if you’re looking for features like private labeling, branding, etc. 

#6. Asia Pacific dropshipping market almost doubled for the fashion niche

The global dropshipping market size was valued at 102.2 billion USD in 2018 and is expected to register a CAGR of 28.8% from 2019 to 2025.
Among different dropshipping niches, fashion showed the highest growth. On the other hand, the fashion industry contributes to around 10% of global greenhouse gas emissions. So many global fashion dropshippers are moving towards organic or sustainable fashion products.

#7. Dropshipping is approximately 50% more profitable than holding inventory

Due to obvious factors like investment risks, warehousing costs, shipping fees, and so on, it is roughly around 50% less profitable than dropshipping stores, especially for beginners. 

It is principally due to the profitability factor that 22% to 33% of online retailers have adopted dropshipping to sell on different platforms, including Amazon. In fact, more than half of the products sold on Amazon are sold by third-party sellers. And if we exclude successful brands, most small- to mid-sized businesses choose dropshipping rather than holding inventory. 

Shopify stats and trends for eCommerce enthusiasts

#8. Shopify grew by 200% from the year 2020 to 2022

As stated in an official report, Shopify had around 1,000,000+ active users in 2019, which grew more than 50% in 2020, changing the number of active users to 1,749,000+. This number further increased to 3,924,000+ by the year 2022.

And while there are many other factors, Shopify’s ease of usage and tons of free apps for quick functionality played a major role. In fact, over 87% of Shopify merchants rely on Shopify apps to run their businesses. 

#9. Shopify ranks #2 for overall eCommerce

While Shopify is more popular in some countries than others, regarding the average number of users, it ranks second. According to recent stats, the eCommerce usage distribution is in the top one million sites – WooCommerce takes 25% of the eCommerce space, and Shopify takes 19%. 

stats ecommerce

Additionally, with a much smaller customer base, Shopify Plus (the enterprise version of Shopify) still wins on a popular site builder like Wix, consuming 3% of the marketplace space. 

#10. Shopify is most popular in the USA, among other countries

Around 62.8% of total Shopify stores are stores based in the USA. It is growing in different categories, but dropshipping and print on demand are in the top growing slot for Shopify retailers. 

This is likely because Shopify has a much larger supplier pool than WooCommerce, Wix, or any other eCommerce platforms. In fact, Shopify recently launched its own project, “Handshake,” that connects independent wholesale brands with online retailers, taking the eCommerce game to a whole new level. 

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About the Author

Pulkit Bhardwaj

Founder & Editor

Hey! I'm Pulkit Bhardwaj - an eCommerce aficionado and Shopfiy + WordPress expert. I have been writing around eCommerce for 4+ years. If you want any help related to eCommerce, feel free to reach me out. When I'm not writing here, you can find me testing tools on

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