WordPress is used by over 35% on sites on the internet. With over 27,021,750 websites live at the time of writing, it is really important to find the best WordPress themes for your website.

You need to consider the factors like flexibility, responsiveness, accessibility and SEO friendly coding. To help you find some options, I have created this guide. It will not only help you select the best premium WordPress theme, but also let you know the difference between free and premium WordPress themes.

Let’s get started!

5 Best WordPress themes for every niche

1. Hello + Elementor (Multipurpose)

Elementor is a fully customizable, theme builder with over 150+ Elementor templates. Unlike most of the page builders, it gives you complete flexibility to build your website from scratch.

Hello is a free theme with all the additional coding stripped down. It is designed specifically for Elementor users to help you design any type of website while keeping up with the loading time.

2. Author Pro (Blogging)

Author Pro

Author is a freemium WordPress theme for creating a simple, unique personal blog. Most of the themes have a main menu on the header section, but this theme have it on the left sidebar.

So you can post content while keeping your identity clearly visible on every post. There are a lot of sidebar skins and background options to choose from. You will need to install Author Pro plugin to use the premium version.

However, if you want to fancy up your blog, you can go for Malina WordPress theme.

3. Authority Pro (Business)


Authority Pro is another themes for creating an eye catchy business website. Big reason for adding it in my best WordPress themes is that – it is light weight, even after being jacmpacked with functionality.

You will get multiple layout options, translation compatibility, custom header and SEO friendly coding with HTML5 markup. Also, Authority Pro by StudioPress is a genesis framework.

4. The Essence (Magazine)


The Essence is a feminine WordPress theme that you can use for newspapers, magazines, or even the viral blogging website.

It has a minimalistic design to keep audience focused on your content. In addition to tons of different layouts, you will get integrated social media, so you don’t need to install any additional WordPress plugin for that.

5. Flatsome (eCommerce)


Flatsome is one of the best selling WordPress theme with multipurpose eCommerce functionality. There are a lot of customization features that makes it the best WordPress theme for WooCommerce.

In addition to the ultimate user experience to get your the best conversion. It is optimized for performance and speed, and offers cross browser compatibility.

Free vs Premiun WordPress themes

Choosing a WordPress theme for your site is slightly confusing, especially to new users. There are both free and premium themes available in the marketplace, and the free themes are okay, until you decide to run a professional website.

To help you do a quick comparison, we have created this in-depth report.

Free vs Premium WordPress themes Infographics


  1. https://trends.builtwith.com/framework/wordpress-theme
  2. https://www.designbombs.com/wordpress-and-web-design-facts/
  3. https://www.codeinwp.com/blog/wordpress-statistics/

Customer Support

Regardless of your experience level, you might need some professional support to use the theme on your site. And that’s why you need to find out what type of customer support options your chosen theme offers.

In most cases, free themes don’t offer guaranteed support. You may find solutions to the common issues, but getting personal support is not likely. On the other hand, most premium themes offer professional support. You can use the support forum, email, live chat or other available options to sort out you theme-related issues.

Cross-browser Compatibility

More than 15% of people are still using Internet Explorer (IE). That means every one out of the six visitors is accessing your site from IE. Since this browser is widely known for its issues with modern web technologies, you need to choose a theme that works correctly on all browsers, especially IE.

Ensuring cross-browser compatibility requires additional effort, making it more likely to find this feature on premium themes. Even if a feature doesn’t work in a browser, the theme will have some fallback system in place.

Ready-made Designs

Having access to the ready-made designs makes it a lot easier to get started with your website. You can use the existing designs to build upon, or if you are in a hurry, you can use those to create a good-looking website quickly.

Most premium themes come with lots of demo designs and page templates. What’s more, you can get niche-specific ready-made designs by choosing a theme developed especially for that industry. You won’t get any of these in the free themes.

Customization Options

Using the default theme styles will make your website look very similar to other sites based on the same theme. You can personalize the design by using the available customization options.

Free themes offer only the basic options that will let you manage the overall website styling. But a good quality premium theme will provide you with lots of personalization options to control every part of your website. The best part is you can make all the style changes without writing any code.

Code Quality and Updates

Code quality is not one of our top considerations when looking for a WordPress theme, but it should be. At the basic level, your website performance depends on the theme coding. The code should be professionally optimized to handle the common security threats. Your theme also needs to follow the coding best practices to help you get better search engine ranking. Free themes usually lag behind premium themes in all of these cases.

Final Words

Considering all of the above, it is evident that you should choose a premium theme for your next website. The one-time expense will pay off with the professional support, advanced design options, and better code quality.

written by Pulkit Bhardwaj